Search Engine Marketing (SEM, SEO, SMM, PPC)

search engine optimization company, search engine marketing, SEO services

We improve your web site's rankings in the most popular search engines by using competitive research, statistical analysis of keywords, sophisticated software, and "thinking like a customer in need".

This is not simply creating meta tags and cramping the pages with random keywords. This is a highly technical process that requires understanding of search engine rules, an iterative approach in page optimization, and continuous monitoring and improvement.

More importantly, we use all “white hat” techniques that will not get your web site blacklisted by search engines.

Keywords are the Key

Choosing the right keywords is the foundation in search engine marketing. It sets the direction for the entire campaign. One key step in NetLiance Search Engine Optimization services is to conduct an exhaustive keyword analysis to determine the most effective keywords.

Using the words that first come to your mind seems intuitive. But this approach is usually error-prone and results in keywords that are over used, lack specificity, lack relevance, or do not have enough search volume.

To build a solid foundation for SEO, NetLiance uses a multi-phase, interactive, evidence-based keyword analysis approach that has proven to be highly effective. We utilize sophisticated data mining software to analytically find the optimal sets of keywords for your SEO campaigns.

Page and Content Optimization

Page optimization is hard work but it produces long lasting effects in the natural search results. Page optimization requires more than just including the keywords in the meta tags. It requires careful engineering of the invisible page elements and the visible copy on a page to make the page rank favorably according to the search engines indexing algorithms. NetLiance SEO experts use an iterative approach in page optimization. As a page is optimized, it is evaluated by search engine simulation software. Based on the evaluation results, the page elements are modified. This process repeats until a desired score is reached.

SEO has moved beyond optimizing single pages at the web site. Search engines will now examine multiple pages of the web site to determine the content theme that involves multiple related keywords. The content theme at the web site provides convincing evidence to the search engines that the web site offers credible and meaningful content for targeted keywords.

The popularity of the web site plays another important role in SEO. Search engines consider the web site more popular if there are more incoming links (back links) to the web site. It also matters where the back links are from. Popular, high traffic, and reputable web sites will carry more weight if they have links to your web site. Using social media bookmarking is one of the quickest way to gain back links from popular sites such as Facebook, Twitter, My Space, Linked-In, etc. Social media bookmarking tools should be strategically placed at the web site to encourage visitors to bookmark the page.

Considering all the factors that will affect SEO, SEO should not be an after-thought of web site development. Instead, for best results, SEO must be part of the overall plan from the ground up. At NetLiance, our SEO experts work closely with our development team to build a solid foundation for search engine marketing, from information flow to page structure to social media marketing.

Monitoring of Traffic and Conversion

SEO is a process instead of a one time action. Top rankings can only be achieved and maintained by continued monitoring and optimization effort. NetLiance will setup traffic and conversion monitoring programs to measure the results of SEO. We’ll provide the client with periodic reports of the results. Further optimization will be carried out based on the analysis of the results.

Expert Service Pays Off

Since 1998, NetLiance has been integrating web technologies with marketing activities to meet our clients’ business objectives. We are certified as Professional Internet Marketing specialists and are required to undergo annual re-certification. We are certified in areas that include optimization, social media, web analytics, PPC and bid management.

By using proven effective keyword research, highly sophisticated data mining software, and established page optimization methodologies, NetLiance has helped many web sites to not only achieve top rankings in the search engines but also to realize substantial return-on-investment.

To ask a question or to get started,
call 1-877-459-6709 and speak to a knowledgeable product specialist.