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Evaluation
& Analysis |
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Analyzing
the behavior of web site visitors is the single most important
activity to provide the direction needed for effective marketing
campaigns, site improvement, process re-engineering, and cost-justification.
Without such knowledge, you can not make intelligent decisions
about how to improve your site's return of investment. |
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Our
experience and backgrounds uniquely qualify
us to evaluate and assess your web site needs. |
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For
an enterprise web site that needs a fast, comprehensive assessment
of site visitor behavior, we provide analysis & consulting
services using VBIS™ (Visitor Behavior Information
System) software. VBIS™, developed by Site
Intelligence Ltd., is an enterprise-strength software
platform for gathering, analyzing, and visualizing web site
visitor information.
VBIS
Site Analysis: Our Consultants will work with you and
your sources to identify the problem areas of interest. We
then collect and analyze the visitor data stored in the web
server logs. We will customize the web site analysis to areas that
are of special interest to you. There is no complicated software
or hardware to install. The analysis provides valuable information
for decision making by management, marketers, web designers,
or investors.
Click for sample Site Activity Maps.
Visitor
Monitoring Service: After an initial audit you may desire
ongoing monitoring of your visitors on a regular basis. We
can cost-effectively repeat the analysis at regular intervals,
using updated server log files that you provide. We provide
you with an updated report after each analysis. Reports can
be delivered at at a frequency of your choosing.
VBIS
License: For organizations needing continuous analysis
and dynamic reporting of web site visitor information, VBIS™
is available for license as an application installed at your
site.
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| Mid/Small
Business or Departmental Web Sites |
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Our
Basic Site Evaluation provides a cost-effective program
that will analyze your current web site and related web marketing
program, compile a report, and formulate recommendations for
improvement.
Areas covered in the analysis include:
- Visitor Traffic
- Site content
- Navigation structure
- Search engine ranking
- Site Usability
- Web Marketing
- Recommendations
You
can either contract NetLiance or your own vendors for actual
implementation of recommendations and improvements.
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