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THIS ISSUE:
In the next issue
Powerful combination:
To gain the fullest possible understanding of
website visitors it is necessary to combine website
activity data with information from other sources.
Look out for our feature on combining and exploiting
visitor data in our next issue.
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Simplistic Statistics Continued |
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Last month's VIN introduced conversions4u.co.uk,
a (fictitious) website selling home improvement
services. It's a consumer-oriented site selling
direct via e-commerce.
The management team of conversions4u have to decide
whether to approve an increase in headcount to support
a daily update of the site's 'news' area.
Last month we saw why the 'simplistic statistics'
provided by conversions4u's ISP were of no help
in making this decision. (Click here
to read last month's article.) This month we will
see how visitor intelligence measures can allow
the management team to come to the right conclusion.
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MORE
Visit www.site-intelligence.co.uk
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Site Intelligence Executive Briefing |
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Effective
visitor site intelligence means more than just counting
'click throughs' and can substantially improve your
return on investment - those were the key messages
of the recent Executive Briefing run by Site Intelligence
Ltd.
The Briefing, the first in a series of such events,
was held in London at the Institute of Directors
on 15 August and attracted e-business marketing
directors, heads of e-commerce and other senior
managers from leading companies such as BT, Fujitsu
and Linguaphone.
Delegates were given an overview of website visitor
intelligence techniques and a practical demonstration
of its considerable power to transform websites
and e-business success.
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MORE
Visit
www.site-intelligence.co.uk
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Executive Briefings in London and Edinburgh |
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Following the success of the August Executive Briefing,
Site Intelligence is planning to run the event again
in September and October.
The next Briefing will be held in Edinburgh on 25
September in the morning and another in London on
2 October in the morning.
To register for the Edinburgh or London Executive
Briefings click here.
There will be further events later in the year -
full details in future issues of Visitor Intelligence
News!
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REGISTER & MORE
Visitwww.site-intelligence.co.uk
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Some
excellent books on website measurement have been
released over the past few months. We'll be reviewing
a number in forthcoming issues of Visitor Intelligence
News, beginning this month.
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"Web
Metrics - proven methods for measuring web
site success"
by Jim Sterne Wiley Computer Publishing
June 2002. 430 pages, softback
Buy from Amazon |
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MORE
Visit
www.site-intelligence.co.uk
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Web
analysis is making the news, as awareness of this
important e-commerce area grows. So much so that
in one week in August, both Computer Weekly and
Revolution majored on the topic.
Computer Weekly's feature explains how Granada Television
found that web analysis is something they cannot
afford to be without. Revolution focuses on metrics
and how they can help firms measure online effectiveness.
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MORE
Visit www.site-intelligence.co.uk
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