Using the POWER of Email to Market Your Business
Even small businesses can benefit from email marketing.

Email is no longer just a convenient way to stay in touch. It has become a marketers dream. It's low cost, fast, and produces measurable results! That's why every business, that's right, EVERY business, can use email to significantly increase their marketing effectiveness. Don't think that because you're a small business you can't benefit. One of our clients owns a hardware store. Nearly 3,000 of their customers have signed up to receive their monthly newsletter. Every time the newsletter comes out, their sales increase. You can do it too.		"NetLiance's unique and personal approach to our specific needs has been outstanding! From website hosting to online newsletters and search engine positioning, NetLiance meets all our needs - and does this very well." Nancy Williams Director of Communications Career Development Services

Announce Sales and Special Promotions
Prospects and customers want to know about your sales and specials. Send them all a simple email announcement telling them the details.

Special Invitations
Having an open house, or a special presentation, maybe a how-to clinic? Let your list know about it via email. Link the email to a map and directions at you web site.

Direct Them to Your Web Site or Place of Business
Use email to alert your subscribers about new features or new content available on your site, or a reason to visit your business.

Reminders
Holidays, celebrations and events have always provided perfect tie-ins for product and service promotions. Remind your email subscribers of upcoming holidays and events, and your related promotions.

We hope these email marketing tips will get you thinking about how you can utilize the power of email marketing to grow you business.

Get Started Today. Learn more by Calling 1-877-459-6709 or click here. Special Email Marketing Offer expires 9/30/02.

Is Your Business Really Web-Enabled?

Use the Customer Engagement Model to cut costs, keep customers informed, and increase efficiency.

Like many business owners, you know that a web-enabled business means efficiency, happy customers, and more revenue. But, you just don't have time to do the research, weigh the options, and confidently make the decisions you need to make.

Customer Engagement Model to the Rescue Understanding the way you engage customers will help you clarify problem areas of your business processes so you can more easily find solutions. It will help you build a stronger web-enabled business.

Retain     Convert     Acquire     Reach       Customer Engagement Model

Reach Stage
The first stage in the engagement process is the Reach stage. This is where you try to get the attention of prospects and customers, and make them aware of your 'promise'. Everything you do will influence your reach. Activities in this stage are communication-based, for example, print ads, radio, word-of-mouth, flyers, search engines, direct mail, email marketing, newsletters, etc.

Acquire Stage
Successful efforts at the "Reach" stage increase the number of prospects entering the "Acquire" stage. At this stage you have "Acquired" their attention. In other words, they have taken an action to further investigate your promise. Maybe they visit your store or your web site, or click on one of your banner ads. This is where you have your chance to deliver on your promise. At this stage you need to re-emphasize that promise and instill the confidence that you can deliver.

Convert Stage
If your promise meets their needs, then they will want to take action on that realization. Their action indicates they have entered the "Convert" stage where they will gladly complete an info request form, sign up for your mailing list, or, quite possibly place an order.

Retain Stage
A satisfied customer will return to do business again, and by doing so, enters the "Retain" stage. This is the most valuable stage as repeat customers are the most profitable customers over time.

Summary
With the Customer Engagement Model in mind, you now have a basic framework to analyze the effectiveness of your own engagement processes. Are you trying to "Convert" at the Acquire stage? Are you trying to sell or satisfy at the Retain stage?

To web-enable your business, you can now consider various web technologies in the context of these stages.

•	Can Email Marketing extend your Reach and help you Convert?
•	Should you segment your email lists based on the stage of Engagement?
•	Are your web traffic reports adequately measuring your Engagement activities?
•	Does your web site correctly position your promise - your unique value proposition?
•	Would improvements to your web site increase Retention?
•	How can you make it easier for a prospect to convert?

Lastly, it doesn't matter if you're a global business, a non-profit, or a one-person shop, using the Customer Engagement Model to analyze your business is easy, quick, and enlightening. Using it's results go hand-in-hand with building a stronger web-enabled business.

Get Started Today. Learn more by Calling 1-877-459-6709 or click here.