Get Your Share of the Holiday Pie
4 things you can do now to get the most from holiday sales

If you're selling consumer goods then this is the time to be gearing up for the holiday season. And, according to BizRate.com, it looks like your efforts will be rewarded even more than last year! They predict e-commerce sales will be 35 percent greater than in Q4 2001. This prediction is supported by a very strong Q3 2002 which realized $10 billion in online retail sales. Why? People are getting used to shopping online. They see it as safe, fast and convenient. How do you take advantage of this increased comfort? Read on...		"Thank you so much for getting out the email campaign in just one day. As a result, we had one of the busiest weekends in sales we've had all year. I have no doubt it was because of the mailing too, as we had a lot of sales for the two new items we featured in it." Pamela Spock Owner/Founder AffordableAgility.com

1. Integrate your email and print marketing
Use one to push the other. For example, in your direct mail piece give a bigger discount if the order is made on-line. The key here is to start now to use these media to reinforce your message, and continue to drive this through the holiday season.

2. Segment your list to better understand your subscribers
How many people on your list are customers? How many are just prospects? How many made orders of a certain amount? How many are professionals vs. non-professionals? With an understanding of who they are you can make special offers to appeal to different segments. For example, existing customers already know and trust you. So, offer them a Special Discount for a 'larger' than normal purchase. Or reduce the risk for a first-time buyer by offering a special guarantee!

3. Get started NOW
Starting now will allow you to test your offers, and to use your segmentation plan to send separate messages to various segments. Also, if your site needs some tweaking, get it done now!

4. Track your results
You can't improve what you don't measure. Simply looking at the number and size of your orders will be some measure of success, but more meaningful detail will be in your log analysis reports. These analyses will reveal visitor behavior at your site giving you an indication of how to improve your entire 'customer engagement process'.

We hope you find these tips useful. If you do, let us know.

Learn more by Calling 1-877-459-6709 Today or click here.

Customer Engagement - Reaching Customers

Your web site is a channel to your market. To improve its effectiveness, first improve it's reach.

Getting qualified traffic to your web site is key to realizing your objectives. Whether your site is e-commerce enabled, or an information center, it serves little purpose unless qualified prospects visit and eventually become your customers.

This is the reach stage of customer engagement. Activities to reach customers include anything you do to make them aware of your offerings. Offline activities include print ads, radio, word-of-mouth, flyers. Online tactics are search engines placement, Pay-per-Click, email marketing, link exchange, and affiliate programs.

But how does a small business owner find the time to research these various options, execute a profitable plan, and maintain it? The answer is, "You will be better off by outsourcing it, unless, of course, you want to change fields".

We can help. NetLiance has developed customized E-Marketing Plans that integrate online tactics with offline activities to dramatically improve the reach of its clients. We can do the same for your company. To find out more about building a stronger web-enabled business contact us at 1-877-459-6709 or click here.