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How It's Done with These New Case Studies |
Successful implementation of web analytics
There
is no single approach to visitor intelligence that guarantees success. Every organization
has its own unique needs. A successful approach requires flexibility. There is
no magic recipe for success.
However, there are practical steps which any e-business can follow to obtain the
benefits of visitor intelligence in a faster and more effective way.
This
case study was first presented at the Henry Stewart conference "Web Analytics",
London, 23rd October 2001.
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your Free copy of this case
study
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| "Finally,
a web analytics tool that lets you 'see' visitor behavior." |
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Web
Analytics for Online Recruitment
The
Pertemps Group is the UK's largest privately-held recruitment company. This case
study describes how VBIS was implemented and deployed in only a few weeks time.
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of the case study include: |
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the
use of a pilot phase to ensure success of the visitor intelligence project |
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analysis
of online marketing strategies |
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customers
can be segmented and targeted based on browsing behavior, purchasing history and
traditional demographics |
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measuring
complex endpoints (multi-step transactions) |
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linking
online and offline activity |
This
case study was first presented at the Henry Stewart conference "Web Analytics",
London, 24th April 2002.
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your Free copy of this case
study |
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Fast configuration and simplified integration. |
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A visualization tool not only eye-catching, but thought-provoking. |
| Spot
potential problems and opportunities at a glance. |
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