Web Analytics Update 



Get the scoop on VBIS in the Aberdeen Group's report "Web Analytics: Making Business Sense of Online Behavior".


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1-877-459-6709

 

You are receiving this email because of the interest you expressed in web analytics.

•  New Aberdeen Group Report on Web Analytics  (see panel)
Aberdeen Group Profile on Site Intelligence  (see panel)
See How It's Done with These New Case Studies
Feature Article: "The Ins and Outs of Visitor Tracking"

See How It's Done with These New Case Studies

Successful implementation of web analytics

There is no single approach to visitor intelligence that guarantees success. Every organization has its own unique needs. A successful approach requires flexibility. There is no magic “recipe” for success.

However, there are practical steps which any e-business can follow to obtain the benefits of visitor intelligence in a faster and more effective way.

This case study was first presented at the Henry Stewart conference "Web Analytics", London, 23rd October 2001.

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study


"Finally, a web analytics tool that lets you 'see' visitor behavior."

 
   
Web Analytics for Online Recruitment
The Pertemps Group is the UK's largest privately-held recruitment company. This case study describes how VBIS was implemented and deployed in only a few weeks time.
Features of the case study include:
  • the use of a pilot phase to ensure success of the visitor intelligence project
  • analysis of online marketing strategies
  • customers can be segmented and targeted based on browsing behavior, purchasing history and traditional demographics
  • measuring complex endpoints (multi-step transactions)
  • linking online and offline activity

This case study was first presented at the Henry Stewart conference "Web Analytics", London, 24th April 2002.

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study


• Fast configuration and simplified integration.
• A visualization tool not only eye-catching, but thought-provoking.
• Spot potential problems and opportunities at a glance.
 
   
Feature Article

THE INS AND OUTS OF VISITOR TRACKING
Tracking how visitors navigate and get to your site makes sense. But why track their exit? Find out why and how in this feature article.

Read it online



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