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Web Promotion - 15 Tips You Shouldn't Ignore
Tips and guidance on everything from choosing page titles and keywords to search engine optimization and banner ads.

Writing Copy for the Web
Web users 'scan' rather than read, and you only have a few seconds at most to engage them. This guide will help you to give them what they want.

Publishing Your Newsletter
The Do's and Don'ts for publishing a successful email newsletter or ezine.

Case Study: Web Analytics for Online Recruitment: Executive Summary
The Pertemps Group is the UK's largest privately-held recruitment company. This case study describes how Site Intelligence implemented a visitor intelligence solution for the Pertemps website.

Case Study: Successful implementation of web analytics: Executive Summary
There is no single approach to visitor intelligence that guarantees success. Every organisation has its own unique needs and a successful approach requires flexibility to reflect specific circumstances. So there is no magic “recipe” for success. However, Site Intelligence’s experience across a wide range of organisations does allow us to identify a number of practical steps which any e-business can follow to obtain the benefits of visitor intelligence in a faster and more effective way.

A strategic perspective on website visitor intelligence
This white paper discusses the importance of appropriate measurement and feedback processes to the effective management of e-businesses. The discussion is general and applies to e-businesses of all types: pure e-commerce “dot-coms”, “clicks and mortar” businesses using the Internet as one channel to market amongst many, and organizations with purely informational websites (emarketing, public service and so on).

Website visitor intelligence is a new, strategic approach to the measurement of website performance that offers major benefits at all levels of an organization. The white paper introduces the concepts behind website visitor intelligence, illustrates the benefits and outlines the issues involved in implementation.

Website visitor segmentation strategies - the basis for on-line targeted marketing
Segmentation of markets is a key tool for effective marketing. This is as true for the Internet as for traditional marketing activities.

Visitors to a website can be segmented in a number of ways – some traditional, some novel. Different classes of users offer different opportunities for segmentation:

Visitor intelligence approaches allow all of these segmentation strategies to be used to improve the performance of e-business.