It's Position, not just Submission!
There’s a pervasive myth that simply submitting your web site to hundreds of search engines will increase traffic to your site. That’s just not true! And, even it did increase traffic, how many of these visitors would be potential customers.

Submission alone seldom works. Repeated submissions can even bring negative results as the search engines blacklist sites that make submissions too frequently. Once you have a low-ranking in the search engines, it's extremely difficult to do much about it.

GETTING and MAINTAINING a good ranking in the search engines is the single, most effective way to drive TARGETED prospects to your site.

Search Engine Optimization Program
Web sites target different markets. Search Engines frequently change their offerings, policies, and 'unpublished' ranking rules. Therefore, there is no "one-size-fit-all" method.

Instead, we will recommend and implement a strategy that is suitable for your business, your market, and your budget. Your customized strategy will be built upon a Search Engine Optimization strategy founded our unique keyword research methods. Our organic approach stringently adheres to best practices as well as search engine guidelines.

Step One - Keyword Research and Selection
As the Internet matures, search engine promotion is becoming extremely competitive. General keywords, like "travel", "book", "business", are impossible to target. Keyword Research and Selection is more critical than ever. So, our process starts by having clients complete a Keyword Research Worksheet, and sometimes a short interview.

Then, using statistical analysis and data-mining techniques, we identify keywords and phrases that are highly effective for their web site and will likely produce significant traffic. To find the best set of keywords for your site we reference a database of over 320 million searches conducted at major search engines over the last few months.

We analyze which 'similar' keywords are being used, their popularity, and the words used frequently by competitive sites. You will receive a Keyword Research Report discussing the keyword research, our findings, and recommendations.

Step Two - Page Optimization
The resulting set of keywords is then used to optimize your web site pages. Page optimization is no trivial task either, as for each page we need to hand-tweak keywords, craft descriptions, titles, image tags and links. The entire page will be optimized to rank as highly as possible in the top search engines. The page is then checked against competitor pages using analysis software and the process is repeated until the page is optimized.

Step Three - Submission and Monitoring
We then submit your site to the major search engines, and continue to do so for the duration of your submission program.

A monitoring program is setup to measure your site traffic, and track your search engine rankings. To round out this service, we produce a non-jargon report demystifying these analyses and suggesting improvements. The frequency of the analyses and summarization report are optional.

Visitor analysis reports are available online 24/7 and use the popular web analytics software Urchin.